Ideal Standard, a global leader in creating innovative bathroom solutions, recently collaborated with Al Hayat Building Materials to host the ‘Together in Riyadh’ event in the Saudi capital.

 

Over 200 guests, including industry leaders, design enthusiasts, and Ideal Standard distributor Al Ghamdi Company, attended the event held at the Intercontinental Palms Golf Club.

 

The event sought to position Ideal Standard as an affordable premium brand and emphasise its significance in the Saudi market, showcasing new projects across the Kingdom; it successfully achieved this objective, positively impacting attendees.

 

Together in Riyadh was a platform to showcase its latest product launches, including the Atelier Collection, a range designed by Ideal Standard’s Chief Design Officer, Roberto Palomba. 

 

The event also highlighted the company’s design, performance, and sustainability strategy, reflecting experience and expertise that allows it to push past limitations into new possibilities and deliver innovations that set new standards. 

 

This cemented the company’s performance leadership that was well-received by audience members.

 

Ideal Standard Mena CEO Ahmed Hafez said this event is a testament to the group's commitment to the Saudi market. "We believe that the market has immense potential, and we are excited to offer our solutions to customers in the region. Our innovative products and our commitment to quality make Ideal Standard the perfect partner for wholesale and ambitious projects planned for Saudi Arabia," he noted.

 

Frederick Trzcinski, VP of Marketing & Innovation Middle East and Africa, said: "We are proud to have showcased our innovative bathroom solutions at the ‘Together in Riyadh’ event. Our commitment to design and performance is evident in our range of products, which offer a perfect blend of style, functionality, and durability. Our solutions are perfectly suited for the ambitious projects planned for Saudi Arabia, and we are excited about the potential of this market."

 

One of the standout products in the Atelier Collection is the Blend Cube toilet, which features Ideal Standard’s patented AquaBlade Technology, stated the company.

 

AquaBlade Technology is a revolutionary approach to toilet design that creates a cleaner and more hygienic flushing experience. The technology uses a specially designed water flow that cleans the entire bowl more efficiently than traditional flushing systems, it added.